Creative Strategy Lead (Herzliya) - AppsFlyer

Familiarity with design thinking and creative process frameworks is a plus.

Beyond insight generation, you will coach and guide marketing stakeholders across the organization on how to write effective creative briefs: helping them clarify their needs, articulate pain points, and define the message they truly want to land. You will act as a strategic partner throughout the campaign development process, ensuring every creative decision is rooted in real audience understanding. This role sits within the Brand team, working in close harmony with the Creative team and Comms team, forming a 360° unit committed to message consistency and creative excellence.

Familiarity with design thinking and creative process frameworks is a plus.