Growth Lead (Performance Marketing) - credible

Own a group of verticals end-to-end: manage campaign structure, bid strategy, keyword expansion, ad copy, and channel mix for your assigned vertical(s) across Google Ads, Bing, and over time paid social and remarketing Lead the Israel team: onboard new analysts, run weekly syncs, review account changes, and define best-practice standards - you're the technical and strategic anchor Drive conversion signal quality: work with the BI team to automate offline conversion uploads and lead the shift to value-based bidding across verticals Shape channel strategy: define the expansion roadmap beyond search into paid social, remarketing (Google Display, RLSA, Meta custom audiences), and own the go/no-go decisions with the Head of Performance Marketing Cross-functional collaboration: work closely with Product on landing page performance, CRO experiments, and conversion funnel improvements; partner with Content and SEO on messaging alignment, keyword strategy, and creative direction across channels Systematic testing cadence: run structured A/B tests on copy, audiences, landing pages, and bid strategies; document learnings so the full team benefits Performance reporting: build and own weekly vertical scorecards; flag anomalies, escalate risks, and present a clear narrative on what's working and why SEM & channel knowledge base: document strategies, account structures, and channel playbooks so institutional knowledge compounds Experience: 5+ years of hands-on paid media management with a primary focus on Google Ads / SEM performance marketing Spend scale: proven experience managing

We are hiring a Growth Lead to be the team-lead anchor of Credible's Israel-based paid marketing operation. The role starts with deep Google Ads / SEM ownership, managing large-scale campaigns across Credible's core financial verticals and rapidly expands into paid social, remarketing, display, and emerging channels as the team scales through FY27. You will own a vertical end-to-end, mentor analysts, and help build the operational playbook that turns the team into a world-class performance engine. This is the right role if you've been the go-to person on a high-spend account, you know when to optimize and when to rebuild, and you're ready to lead a team.

Own a group of verticals end-to-end: manage campaign structure, bid strategy, keyword expansion, ad copy, and channel mix for your assigned vertical(s) across Google Ads, Bing, and over time paid social and remarketing Lead the Israel team: onboard new analysts, run weekly syncs, review account changes, and define best-practice standards - you're the technical and strategic anchor Drive conversion signal quality: work with the BI team to automate offline conversion uploads and lead the shift to value-based bidding across verticals Shape channel strategy: define the expansion roadmap beyond search into paid social, remarketing (Google Display, RLSA, Meta custom audiences), and own the go/no-go decisions with the Head of Performance Marketing Cross-functional collaboration: work closely with Product on landing page performance, CRO experiments, and conversion funnel improvements; partner with Content and SEO on messaging alignment, keyword strategy, and creative direction across channels Systematic testing cadence: run structured A/B tests on copy, audiences, landing pages, and bid strategies; document learnings so the full team benefits Performance reporting: build and own weekly vertical scorecards; flag anomalies, escalate risks, and present a clear narrative on what's working and why SEM & channel knowledge base: document strategies, account structures, and channel playbooks so institutional knowledge compounds Experience: 5+ years of hands-on paid media management with a primary focus on Google Ads / SEM performance marketing Spend scale: proven experience managing