Head of French Market - Helfy

About the Role

We are looking for a highly business-oriented and hands-on leader to own and scale our French market operations.

This role is responsible for driving growth, improving customer experience, optimizing performance, and leading cross-functional execution across marketing, operations, CRM, product, and customer support for the French market.

You will play a key role in shaping strategy, improving performance, and identifying growth opportunities in a fast-paced B2C environment.

• Own and lead the French market strategy and performance
• Drive business growth, revenue, and customer acquisition initiatives
• Monitor and optimize key business KPIs, including conversion, retention, and customer satisfaction
• Work closely with Marketing, CRM, Product, Customer Support, and Operations teams
• Identify market opportunities, trends, and competitive insights
• Improve customer journey and local market performance
• Ensure localization and customer experience are aligned with market expectations
• Analyze performance data and translate insights into actionable business decisions
• Collaborate with leadership on market priorities and growth initiatives
• Lead and coordinate cross-functional execution to ensure business goals are met

• Continuously identify opportunities for operational and commercial improvement

• 5+ years of experience in Business / Growth / Operations / Market Management roles
• Strong B2C experience in fast-paced, performance-driven environments
• Experience managing or leading a country/market/business unit - advantage
• Strong analytical and business mindset
• Experience working cross-functionally with Product, Marketing, CRM, and Operations teams
• Excellent project management and prioritization skills
• Strong ownership mentality and execution-oriented approach
• Native or fluent French - Mandatory 
• Excellent English communication skills