Senior Product Marketing Manager - AI - walkme

8+ years of proven B2B SaaS marketing experience with 3+ years in a product marketing role. We are specifically seeking candidates with hands-on generative/agentic AI experience. Broad market research and analytical skills to inform and validate product strategy, scoping, positioning, and messaging. Demonstrated intellectual curiosity and a proven track record of experimenting with new AI technologies to bring category-defining products to market. Experience tailoring product packaging and positioning into solutions for various industry, segment, and functional audiences.

Go-to-Market Strategy: Analyze and understand the needs of AI innovation teams to create repeatable winning strategies including differentiated positioning, value-based messaging, product requirements, pricing and packaging, customer evidence, and content. Market Research: Conduct and synthesize research across the rapidly evolving agentic software market, collecting insight from competitors, customers, sellers, customer success, analysts and industry experts to shape product roadmap and drive go-to-market execution. Positioning & Messaging: Develop clear, compelling product positioning and value propositions based on pain points and business objectives that resonate with prospects and customers. Translate product functionality and technical details into user benefits and value — both for individual AI capabilities and their role in WalkMe’s overall platform narrative. Cross-Functional Collaboration: Build partner ecosystem strategies and lead product launches for WalkMe’s holistic AI portfolio by coordinating efforts across GTM and R&D teams. Sales Enablement: Perform sales training to ensure field effectiveness in positioning and selling WalkMe, tailored for the generative and agentic AI market. Product Analysis: Continuously assess product-line health and monitor commercial success metrics to identify areas for improvement and growth opportunities. Product Evangelism: Serve as the subject matter expert representing WalkMe with analysts, partners, customers, and industry events.

8+ years of proven B2B SaaS marketing experience with 3+ years in a product marketing role. We are specifically seeking candidates with hands-on generative/agentic AI experience. Broad market research and analytical skills to inform and validate product strategy, scoping, positioning, and messaging. Demonstrated intellectual curiosity and a proven track record of experimenting with new AI technologies to bring category-defining products to market. Experience tailoring product packaging and positioning into solutions for various industry, segment, and functional audiences.