Strategic Programs Lead, WalkMe Learning Arc - walkme

7-10+ years in integrated, growth, or product marketing in B2B SaaS. Track record of scaling a differentiated or category-challenging product within an established organization, taking it from early traction to repeatable growth. Ability to independently design and lead complex, cross-functional marketing programs. Demonstrated success building and operating PLG or hybrid self-serve and sales-led motions that drive adoption and revenue. Background in learning technology, HR tech, L&D, or related markets is a plus. Experience influencing senior stakeholders and aligning diverse teams toward shared program goals. Data-driven marketer with experience optimizing funnel performance and campaigns. Exceptional communicator with the ability to simplify complex value propositions. Proactive and entrepreneurial mindset with a proven ability to navigate ambiguity and uncertainty with clarity.

Own the end-to-end strategy and marketing program for WalkMe Learning Arc, activating and orchestrating the campaign roadmap into a revenue machine. Continuously refine PLG growth motions (activation, PQLs, conversion, onboarding) and develop scalable playbooks that can be executed by regional and channel teams as the product grows. Architect and oversee multi-channel programs across email, digital, social, events, and in-product, ensuring cohesive narratives and consistent buyer journeys. Partner closely with Product Marketing to translate product strategy, customer insights, and roadmap priorities into clear, differentiated messaging and compelling storytelling for priority personas and use cases. Drive alignment with Sales and Field teams on ABM motions, persona-based plays, and expansion programs, ensuring Learning Arc programs directly support pipeline creation, deal acceleration, and revenue growth. Own the measurement framework for WalkMe Learning Arc programs, using data and experimentation to guide decisions and improve performance.

7-10+ years in integrated, growth, or product marketing in B2B SaaS. Track record of scaling a differentiated or category-challenging product within an established organization, taking it from early traction to repeatable growth. Ability to independently design and lead complex, cross-functional marketing programs. Demonstrated success building and operating PLG or hybrid self-serve and sales-led motions that drive adoption and revenue. Background in learning technology, HR tech, L&D, or related markets is a plus. Experience influencing senior stakeholders and aligning diverse teams toward shared program goals. Data-driven marketer with experience optimizing funnel performance and campaigns. Exceptional communicator with the ability to simplify complex value propositions. Proactive and entrepreneurial mindset with a proven ability to navigate ambiguity and uncertainty with clarity.