Marketing Automation Specialist - PassportCard

What you'll do

• Ongoing management and operation of the Marketing Automation system

• Building, managing, and optimizing Customer Journeys

• Building and managing audiences, segments, and triggers

• Analyzing campaign and customer journey performance, and generating insights for improvement

• Defining measurement and tracking requirements with Product and Development teams

• Ongoing collaboration with Marketing, Digital, Data, Product, and Development teams

What we're looking for

• Experience in Marketing Automation, Digital Marketing, CRM, or MarTech

• Experience building and managing Customer Journeys and marketing automation processes

• Experience working with GA4 and GTM

• Technical orientation and ability to work with development and product teams

• Data analysis skills and ability to generate business insights

• Analytical thinking, independence, and strong learning ability

• High level of English

Significant advantage

• Experience working with Braze

• Familiarity with BI tools and data analysis

• Experience in personalization and customer engagement