Senior Product Marketing Manager- B2B - Loora

Define Loora’s B2B positioning, messaging, category narrative, and differentiation. Build and refine the ICP, target segments, personas, and use cases. Conduct customer and market research and translate insights into GTM priorities. Build the first sales enablement foundation - pitch decks, one-pagers, battlecards, discovery frameworks, case studies, and ROI messaging. Lead competitive intelligence and pricing and packaging research. Turn pilot and customer results into compelling proof points and commercial insights. Lead GTM plans and launches for new B2B products and capabilities. Build the processes and foundation for the Product Marketing function, eventually growing the team. 6–8 years in Product Marketing, GTM, or a related role, with strong B2B SaaS/ AI experience. Proven experience in positioning, messaging, ICP, sales enablement, and GTM strategy. Strong understanding of B2B and enterprise buying processes. Experience launching products or entering new markets globally. Excellent storytelling, writing, and communication skills. Native-level English proficiency- exceptional spoken and written English is essential Strong commercial mindset and ability to connect customer insights to business impact. Strategic thinker who is also highly hands-on and comfortable building from scratch.

Define Loora’s B2B positioning, messaging, category narrative, and differentiation. Build and refine the ICP, target segments, personas, and use cases. Conduct customer and market research and translate insights into GTM priorities. Build the first sales enablement foundation - pitch decks, one-pagers, battlecards, discovery frameworks, case studies, and ROI messaging. Lead competitive intelligence and pricing and packaging research. Turn pilot and customer results into compelling proof points and commercial insights. Lead GTM plans and launches for new B2B products and capabilities. Build the processes and foundation for the Product Marketing function, eventually growing the team. 6–8 years in Product Marketing, GTM, or a related role, with strong B2B SaaS/ AI experience. Proven experience in positioning, messaging, ICP, sales enablement, and GTM strategy. Strong understanding of B2B and enterprise buying processes. Experience launching products or entering new markets globally. Excellent storytelling, writing, and communication skills. Native-level English proficiency- exceptional spoken and written English is essential Strong commercial mindset and ability to connect customer insights to business impact. Strategic thinker who is also highly hands-on and comfortable building from scratch.

Define Loora’s B2B positioning, messaging, category narrative, and differentiation. Build and refine the ICP, target segments, personas, and use cases. Conduct customer and market research and translate insights into GTM priorities. Build the first sales enablement foundation - pitch decks, one-pagers, battlecards, discovery frameworks, case studies, and ROI messaging. Lead competitive intelligence and pricing and packaging research. Turn pilot and customer results into compelling proof points and commercial insights. Lead GTM plans and launches for new B2B products and capabilities. Build the processes and foundation for the Product Marketing function, eventually growing the team. 6–8 years in Product Marketing, GTM, or a related role, with strong B2B SaaS/ AI experience. Proven experience in positioning, messaging, ICP, sales enablement, and GTM strategy. Strong understanding of B2B and enterprise buying processes. Experience launching products or entering new markets globally. Excellent storytelling, writing, and communication skills. Native-level English proficiency- exceptional spoken and written English is essential Strong commercial mindset and ability to connect customer insights to business impact. Strategic thinker who is also highly hands-on and comfortable building from scratch.