VP Product Marketing - Fireblocks

15+ years in B2B SaaS product marketing, ideally in FinServ, Payments, FinTech, or Cybersecurity. 5+ years of team management experience. A passion and a willingness to learn about new technologies including digital assets and the new financial use cases they enable. A strong storyteller who sets the editorial bar a team, and its systems, are built to meet. Experience with segmentation, buyer personas, and positioning that holds up across markets and buyer types without diluting into generic language. Experience designing AI-based systems that reshape the value, and role of product marketing. An excellent communicator who builds consensus across product, sales, and executive stakeholders. Willingness to roll your sleeves up, be hands-on and lead by example. Thrive in an ambiguous, fast-paced environment with a high degree of autonomy.

Engage directly with customers, partners, and analysts to stay ahead of market and competitive dynamics, and use that signal to keep Fireblocks positioned to dominate the market. Own Fireblocks' market positioning and messaging, the foundation every GTM motion draws from, across every market we compete in and every buyer we sell to. Partner with product management on roadmap strategy, sharing accountability for product adoption, product UEX $, and brand awareness and preference in the segments we compete in. Own launch strategy for positioning-changing products; set the governance that let product management launch everything else. Translate product and market strategy into contextual GTM enablement across pre and post-sales teams. Reshape product marketing at Fireblocks using AI: own the systems that let product management, sales, customer success and marketing deliver value directly, from market signal to launch autonomy, self-serve enablement, and contextual campaigns. Set the team's strategy and OKRs, build a team suited to this model, systems thinking and technical fluency alongside classic craft, and invest visibly in their growth.

15+ years in B2B SaaS product marketing, ideally in FinServ, Payments, FinTech, or Cybersecurity. 5+ years of team management experience. A passion and a willingness to learn about new technologies including digital assets and the new financial use cases they enable. A strong storyteller who sets the editorial bar a team, and its systems, are built to meet. Experience with segmentation, buyer personas, and positioning that holds up across markets and buyer types without diluting into generic language. Experience designing AI-based systems that reshape the value, and role of product marketing. An excellent communicator who builds consensus across product, sales, and executive stakeholders. Willingness to roll your sleeves up, be hands-on and lead by example. Thrive in an ambiguous, fast-paced environment with a high degree of autonomy.