Integrated Marketing Lead - Pointfive

Keep one shared view of everything marketing has coming, months ahead, so every team plans against the same picture. Think strategically about sequence. Decide what should come first, what builds on it and what lands last, so each launch, story, event and partner moment sets up the next one instead of competing with it. Work backwards from the big moments on the calendar and map the interdependencies: what has to be true, by when, for each one to land. Spot the connections early: which launch, story, event, partner and customer moment belong together. Bring the right people into the room at the right time and make sure each knows what they own and when it's due. Run the rhythm that keeps marketing, product, sales and partnerships in sync week to week. Make sure the website and our other channels reflect what we're saying, working with the people who own them. Give our agencies and outside partners clear direction so their work lands right the first time. Notice when something is slipping before anyone else does, and fix it or flag it. A major conference is four months out. Work backwards so that the product news, the story behind it, the press, the partners and the customer voices are all ready at the right moment, and every owner knows it. Three teams are planning three good ideas for the same month. Turn them into one moment instead of three competing ones. A launch date moves. Figure out everything downstream that moves with it, and get everyone re-aligned before it becomes a problem. A partner wants to do something together. Make sure it fits the bigger plan and doesn't collide with what's already coming. You have real, hands-onmarketingexperience, ideally inB2Btech, across more than one discipline. You have built somethingfromscratch: a community, an event, a program, a side project, something nobody asked you to start. You have kept manymovingpartsand many people on track at once, and you have the stories to prove it. You think inplans,calendarsanddependencies. Things don't fall through the cracks around you. You have ideas and you see them through. Landing six moving parts in the right order is your idea of a good week. Yousolveproblemssideways when the budget, the time or a missing piece gets in the way. You'rehungry. Your scope keeps growing because you pick up what nobody owns. You hold people accountable, kindly, including people more senior than you. You write clearly inEnglishandHebrewand can brief anyone so they get it right the first time. You have built things withAItools(workflows, agents, automations) that made you or your team faster. You have worked withcloudorAIinfrastructurebuyers, or alongside hyperscaler and partner teams. You have run a launch, an event or a program end to end, from blank page to results. You have worked at both an early-stagestartupand a company that wasscalingfast. Days 1 to 30:You know every team, partner and vendor we work with. You have mapped what's planned, what's in flight and what's missing, and you've shipped at least one thing yourself. Days 31 to 60:One shared view of what's coming is live, and every team plans against it. A weekly rhythm is running. The next major moment is mapped backwards, with every owner and date agreed. Days 61 to 90:You've coordinated a connected moment from start to finish: launch, content, PR, partner and event pulling in the same direction. Other teams now come to you first. Big moments land on time, with every piece pointing the same way. Every team plans against the same picture of what's coming. Agencies and partners deliver better work because the direction is clearer. People across the company come to you first to find out what's happening and where they fit. A lot of your job is chasing people who are busy, some of them very senior. Plans change often. You'll rework the picture more than once a quarter and still keep everyone aligned. Much of your best work is invisible when it goes well. The moment lands, and it looks easy. Founders with a track record —Built and sold IntSights to Rapid7. Backed by top-tier investors with deep conviction in this category. Category-defining product —DeepWaste detection and agentic remediation with clear, measurable ROI for both engineering and finance teams. Early-stage leverage —Your work directly shapes the product, the culture, and the go-to-market playbook. Your role has a view across the whole company—product, research, partners, sales and leadership all run through this seat. Direct access to founders and leadership, and room to act without layers of approval.

Keep one shared view of everything marketing has coming, months ahead, so every team plans against the same picture. Think strategically about sequence. Decide what should come first, what builds on it and what lands last, so each launch, story, event and partner moment sets up the next one instead of competing with it. Work backwards from the big moments on the calendar and map the interdependencies: what has to be true, by when, for each one to land. Spot the connections early: which launch, story, event, partner and customer moment belong together. Bring the right people into the room at the right time and make sure each knows what they own and when it's due. Run the rhythm that keeps marketing, product, sales and partnerships in sync week to week. Make sure the website and our other channels reflect what we're saying, working with the people who own them. Give our agencies and outside partners clear direction so their work lands right the first time. Notice when something is slipping before anyone else does, and fix it or flag it. A major conference is four months out. Work backwards so that the product news, the story behind it, the press, the partners and the customer voices are all ready at the right moment, and every owner knows it. Three teams are planning three good ideas for the same month. Turn them into one moment instead of three competing ones. A launch date moves. Figure out everything downstream that moves with it, and get everyone re-aligned before it becomes a problem. A partner wants to do something together. Make sure it fits the bigger plan and doesn't collide with what's already coming. You have real, hands-onmarketingexperience, ideally inB2Btech, across more than one discipline. You have built somethingfromscratch: a community, an event, a program, a side project, something nobody asked you to start. You have kept manymovingpartsand many people on track at once, and you have the stories to prove it. You think inplans,calendarsanddependencies. Things don't fall through the cracks around you. You have ideas and you see them through. Landing six moving parts in the right order is your idea of a good week. Yousolveproblemssideways when the budget, the time or a missing piece gets in the way. You'rehungry. Your scope keeps growing because you pick up what nobody owns. You hold people accountable, kindly, including people more senior than you. You write clearly inEnglishandHebrewand can brief anyone so they get it right the first time. You have built things withAItools(workflows, agents, automations) that made you or your team faster. You have worked withcloudorAIinfrastructurebuyers, or alongside hyperscaler and partner teams. You have run a launch, an event or a program end to end, from blank page to results. You have worked at both an early-stagestartupand a company that wasscalingfast. Days 1 to 30:You know every team, partner and vendor we work with. You have mapped what's planned, what's in flight and what's missing, and you've shipped at least one thing yourself. Days 31 to 60:One shared view of what's coming is live, and every team plans against it. A weekly rhythm is running. The next major moment is mapped backwards, with every owner and date agreed. Days 61 to 90:You've coordinated a connected moment from start to finish: launch, content, PR, partner and event pulling in the same direction. Other teams now come to you first. Big moments land on time, with every piece pointing the same way. Every team plans against the same picture of what's coming. Agencies and partners deliver better work because the direction is clearer. People across the company come to you first to find out what's happening and where they fit. A lot of your job is chasing people who are busy, some of them very senior. Plans change often. You'll rework the picture more than once a quarter and still keep everyone aligned. Much of your best work is invisible when it goes well. The moment lands, and it looks easy. Founders with a track record —Built and sold IntSights to Rapid7. Backed by top-tier investors with deep conviction in this category. Category-defining product —DeepWaste detection and agentic remediation with clear, measurable ROI for both engineering and finance teams. Early-stage leverage —Your work directly shapes the product, the culture, and the go-to-market playbook. Your role has a view across the whole company—product, research, partners, sales and leadership all run through this seat. Direct access to founders and leadership, and room to act without layers of approval.

Keep one shared view of everything marketing has coming, months ahead, so every team plans against the same picture. Think strategically about sequence. Decide what should come first, what builds on it and what lands last, so each launch, story, event and partner moment sets up the next one instead of competing with it. Work backwards from the big moments on the calendar and map the interdependencies: what has to be true, by when, for each one to land. Spot the connections early: which launch, story, event, partner and customer moment belong together. Bring the right people into the room at the right time and make sure each knows what they own and when it's due. Run the rhythm that keeps marketing, product, sales and partnerships in sync week to week. Make sure the website and our other channels reflect what we're saying, working with the people who own them. Give our agencies and outside partners clear direction so their work lands right the first time. Notice when something is slipping before anyone else does, and fix it or flag it. A major conference is four months out. Work backwards so that the product news, the story behind it, the press, the partners and the customer voices are all ready at the right moment, and every owner knows it. Three teams are planning three good ideas for the same month. Turn them into one moment instead of three competing ones. A launch date moves. Figure out everything downstream that moves with it, and get everyone re-aligned before it becomes a problem. A partner wants to do something together. Make sure it fits the bigger plan and doesn't collide with what's already coming. You have real, hands-onmarketingexperience, ideally inB2Btech, across more than one discipline. You have built somethingfromscratch: a community, an event, a program, a side project, something nobody asked you to start. You have kept manymovingpartsand many people on track at once, and you have the stories to prove it. You think inplans,calendarsanddependencies. Things don't fall through the cracks around you. You have ideas and you see them through. Landing six moving parts in the right order is your idea of a good week. Yousolveproblemssideways when the budget, the time or a missing piece gets in the way. You'rehungry. Your scope keeps growing because you pick up what nobody owns. You hold people accountable, kindly, including people more senior than you. You write clearly inEnglishandHebrewand can brief anyone so they get it right the first time. You have built things withAItools(workflows, agents, automations) that made you or your team faster. You have worked withcloudorAIinfrastructurebuyers, or alongside hyperscaler and partner teams. You have run a launch, an event or a program end to end, from blank page to results. You have worked at both an early-stagestartupand a company that wasscalingfast. Days 1 to 30:You know every team, partner and vendor we work with. You have mapped what's planned, what's in flight and what's missing, and you've shipped at least one thing yourself. Days 31 to 60:One shared view of what's coming is live, and every team plans against it. A weekly rhythm is running. The next major moment is mapped backwards, with every owner and date agreed. Days 61 to 90:You've coordinated a connected moment from start to finish: launch, content, PR, partner and event pulling in the same direction. Other teams now come to you first. Big moments land on time, with every piece pointing the same way. Every team plans against the same picture of what's coming. Agencies and partners deliver better work because the direction is clearer. People across the company come to you first to find out what's happening and where they fit. A lot of your job is chasing people who are busy, some of them very senior. Plans change often. You'll rework the picture more than once a quarter and still keep everyone aligned. Much of your best work is invisible when it goes well. The moment lands, and it looks easy. Founders with a track record —Built and sold IntSights to Rapid7. Backed by top-tier investors with deep conviction in this category. Category-defining product —DeepWaste detection and agentic remediation with clear, measurable ROI for both engineering and finance teams. Early-stage leverage —Your work directly shapes the product, the culture, and the go-to-market playbook. Your role has a view across the whole company—product, research, partners, sales and leadership all run through this seat. Direct access to founders and leadership, and room to act without layers of approval.