Lead Marketing Manager - Realplay

RealPlay is a fast-growing and innovative startup in the Gaming industry, specializing in managing online social casino games for the US market.

We're looking for a talented and passionate a Lead Marketing Manager to join one of RealPlay’s exciting new projects.

Join us at RealPlay, where we believe that play isn’t just entertainment — it’s essential. We're passionate about creating engaging, data-driven digital experiences that delight and inspire players across the globe.

The Lead Marketing Manager will own and drive Manifest’s marketing and growth activity, with a strong focus on scalable user acquisition and business growth.

This is a highly hands-on role for an experienced marketer who combines deep UA expertise with a broader understanding of the full marketing ecosystem - including social, influencers, SEO, affiliates, and data-driven marketing.

The role requires someone who can manage significant marketing budgets, identify new growth opportunities, build scalable acquisition engines, and lead both people and external partners.

Key Responsibilities

User Acquisition & Growth

• Own and execute Manyfest’s user acquisition strategy across key paid and organic channels.
• Manage and optimize million-dollar monthly marketing budgets, with clear accountability for performance and ROI.
• Drive continuous scaling while maintaining efficiency and acquisition quality.
• Identify and test new channels, audiences, GEOs, platforms, and acquisition opportunities.
• Maintain a highly hands-on approach to campaign management, optimization, testing, and scaling.
• Build and implement the tools, processes, and methodologies required to support scalable UA operations.

Marketing Strategy

• Develop and execute the overall marketing and growth strategy for Manyfest.
• Translate business targets into clear acquisition and marketing plans.
• Build the right marketing mix across paid acquisition, social, influencers, SEO, affiliates, and other relevant channels.
• Identify new growth opportunities and continuously challenge the existing marketing approach.
• Knowledge in Creative decision making, analysis and theme building

Data & Performance Marketing

• Make decisions based on data and customer behavior.
• Own key marketing KPIs and continuously optimize performance against business targets.
• Analyze funnels, cohorts, acquisition quality, conversion, retention, LTV, and ROI.
• Work closely with Data to identify opportunities and improve the end-to-end customer journey.

Social & Influencer Marketing

• Bring a strong understanding of social platforms, content distribution, and influencer marketing.
• Identify opportunities to use creators, influencers, and social channels as scalable acquisition and brand-building engines.
• Work closely with Creative/Social teams to develop content that supports both performance and brand objectives.

SEO & GEO

• Understand the role of SEO within the broader acquisition strategy and identify opportunities for sustainable organic growth.
• Knowledge and experience with GEO / Generative Engine Optimization is a strong advantage.

Affiliates & Partnerships

• Identify and develop affiliate and performance-based partnerships as additional growth channels.
• Experience working with affiliate programs, networks, or partners is a strong advantage.

Team Leadership

• Build, manage, and develop a high-performing marketing team.
• Set clear goals, KPIs, ownership, and priorities.
• Maintain a hands-on approach while developing the team’s capabilities and independence.
• Manage external agencies, partners, platforms, and technology providers where relevant (DSPs, Incentivized traffic, Pre-install)

• Significant hands-on experience in User Acquisition / Performance Marketing, including personally managing and scaling campaigns.
• Proven experience managing multi-million-dollar monthly marketing budgets.
• Strong track record of scaling acquisition while maintaining performance and efficiency.
• Experience in a B2B2C or B2C environment with direct responsibility for customer/user acquisition.
• Experience in E-commerce and subscription models - an advantage
• Strong analytical and data-driven mindset, with a deep understanding of performance marketing economics.
• Strong understanding of social media and influencer marketing (also as a tool to leverage UA).
• Experience managing and developing teams.
• Strong commercial mindset and ability to connect marketing performance to overall business results.
• Experience with affiliate marketing - a strong advantage.
• SEO experience - an advantage.
• Knowledge of GEO and emerging AI-driven acquisition channels - an advantage.
• Comfortable operating in a fast-moving environment, combining strategic ownership with hands-on execution.