Product Management - PLG - Cato Networks

Own and improve the end-to-end PLG journey across relevant customer segments: discover → evaluate → activate → experience value → adopt → convert → retain → expand . Define segment-specific product-led journeys for SMB and enterprise customers, balancing self-service, sales-assisted, and partner-assisted experiences. For SMB, drive simple self-service onboarding, guided configuration, sensible defaults, in-product education, packaging, upgrade paths, and purchase experiences. For enterprise customers, identify ways to accelerate evaluation, activation, time-to-value, adoption, product-qualified demand, and expansion. Define the key activation and “aha” moments for different customer segments, and improve time-to-first-value and unassisted or assisted activation. Own product requirements related to trials, free experiences where relevant, packaging, entitlements, upgrade paths, pricing UX, purchase flows, and conversion triggers. Define, instrument, and monitor PLG metrics, including activation, time-to-first-value, product adoption, conversion, product-qualified opportunities, retention, and expansion. Use product analytics, customer research, funnel analysis, and experimentation to identify friction, test hypotheses, and continuously improve outcomes. Partner with Sales, Marketing, Channel, Customer Success, Finance, and Business Operations to create seamless product-led, sales-assisted, and partner-assisted journeys. Identify product-usage and behavioral signals that can trigger contextual recommendations, expansion opportunities, partner engagement, or sales outreach. 5+ years of Product Management experience in B2B SaaS. Deep understanding of Product-Led Growth , including SaaS metrics, freemium and trial models, and PLG-driven customer journeys. Strong experience defining and delivering user-facing product experiences , with a solid understanding of UI/UX principles. Background or strong familiarity with networking and security technologies - and advantage Understanding of the SMB networking and security market , including customer needs and the services these customers typically purchase. Strong leadership and communication skills with the ability to influence cross-functional teams.

Own and improve the end-to-end PLG journey across relevant customer segments: discover → evaluate → activate → experience value → adopt → convert → retain → expand . Define segment-specific product-led journeys for SMB and enterprise customers, balancing self-service, sales-assisted, and partner-assisted experiences. For SMB, drive simple self-service onboarding, guided configuration, sensible defaults, in-product education, packaging, upgrade paths, and purchase experiences. For enterprise customers, identify ways to accelerate evaluation, activation, time-to-value, adoption, product-qualified demand, and expansion. Define the key activation and “aha” moments for different customer segments, and improve time-to-first-value and unassisted or assisted activation. Own product requirements related to trials, free experiences where relevant, packaging, entitlements, upgrade paths, pricing UX, purchase flows, and conversion triggers. Define, instrument, and monitor PLG metrics, including activation, time-to-first-value, product adoption, conversion, product-qualified opportunities, retention, and expansion. Use product analytics, customer research, funnel analysis, and experimentation to identify friction, test hypotheses, and continuously improve outcomes. Partner with Sales, Marketing, Channel, Customer Success, Finance, and Business Operations to create seamless product-led, sales-assisted, and partner-assisted journeys. Identify product-usage and behavioral signals that can trigger contextual recommendations, expansion opportunities, partner engagement, or sales outreach.

Own and improve the end-to-end PLG journey across relevant customer segments: discover → evaluate → activate → experience value → adopt → convert → retain → expand . Define segment-specific product-led journeys for SMB and enterprise customers, balancing self-service, sales-assisted, and partner-assisted experiences. For SMB, drive simple self-service onboarding, guided configuration, sensible defaults, in-product education, packaging, upgrade paths, and purchase experiences. For enterprise customers, identify ways to accelerate evaluation, activation, time-to-value, adoption, product-qualified demand, and expansion. Define the key activation and “aha” moments for different customer segments, and improve time-to-first-value and unassisted or assisted activation. Own product requirements related to trials, free experiences where relevant, packaging, entitlements, upgrade paths, pricing UX, purchase flows, and conversion triggers. Define, instrument, and monitor PLG metrics, including activation, time-to-first-value, product adoption, conversion, product-qualified opportunities, retention, and expansion. Use product analytics, customer research, funnel analysis, and experimentation to identify friction, test hypotheses, and continuously improve outcomes. Partner with Sales, Marketing, Channel, Customer Success, Finance, and Business Operations to create seamless product-led, sales-assisted, and partner-assisted journeys. Identify product-usage and behavioral signals that can trigger contextual recommendations, expansion opportunities, partner engagement, or sales outreach. 5+ years of Product Management experience in B2B SaaS. Deep understanding of Product-Led Growth , including SaaS metrics, freemium and trial models, and PLG-driven customer journeys. Strong experience defining and delivering user-facing product experiences , with a solid understanding of UI/UX principles. Background or strong familiarity with networking and security technologies - and advantage Understanding of the SMB networking and security market , including customer needs and the services these customers typically purchase. Strong leadership and communication skills with the ability to influence cross-functional teams.