GTM Business Analyst - Marketing - Cato Networks

3+ years of experience in marketing, digital, GTM, or RevOps analytics within B2B SaaS or technology. Experience analyzing digital marketing, web behavior, campaigns, lead generation, funnel conversion, and marketing ROI. Familiarity with channel and partner marketing measurement, including co-marketing, affiliate, and partner-sourced programs. Hands-on experience with Salesforce, HubSpot, Marketo, Google Analytics, or comparable CRM, marketing automation, and web analytics platforms. Experience developing or improving marketing attribution models. Understanding of B2B SaaS and product-led growth (PLG) motions. Experience measuring SDR productivity and lead-management performance. Advanced SQL, Snowflake, and dbt experience. Experience building dashboards in Tableau, Looker, Power BI, or similar tools. Strong stakeholder management, data storytelling, and presentation skills.

Analyze performance across digital channels, campaigns, segments, regions, and the customer journey. Build measurement frameworks for awareness, engagement, lead generation, conversion, campaign effectiveness, and marketing ROI. Develop and improve attribution models that assess the contribution of marketing touchpoints and inform investment decisions. Analyze direct, indirect, partner, affiliate, paid, organic, and field marketing activities to optimize channel mix and ROI. Measure channel marketing performance, including partner-sourced activity, co-marketing initiatives, partner engagement, and contribution to demand generation. Identify opportunities to improve targeting, audience segmentation, campaign conversion, and marketing investment efficiency. Analyze SDR productivity, lead follow-up, capacity, conversion, and marketing-to-SDR handoff effectiveness.

3+ years of experience in marketing, digital, GTM, or RevOps analytics within B2B SaaS or technology. Experience analyzing digital marketing, web behavior, campaigns, lead generation, funnel conversion, and marketing ROI. Familiarity with channel and partner marketing measurement, including co-marketing, affiliate, and partner-sourced programs. Hands-on experience with Salesforce, HubSpot, Marketo, Google Analytics, or comparable CRM, marketing automation, and web analytics platforms. Experience developing or improving marketing attribution models. Understanding of B2B SaaS and product-led growth (PLG) motions. Experience measuring SDR productivity and lead-management performance. Advanced SQL, Snowflake, and dbt experience. Experience building dashboards in Tableau, Looker, Power BI, or similar tools. Strong stakeholder management, data storytelling, and presentation skills.