Global Tech Employer Brand Lead - Nextinsurance66

Lead the global engineering employer brand into one coherent ERGO NEXT story: messaging, visual identity guardrails, tone of voice, and compelling narrative Own our presence on Glassdoor, LinkedIn, career site, and other candidate-facing channels: content, cadence, and voice Partner with the people, communications and marketing teams to build role- and market-specific attraction content Develop employee storytelling programs (spotlights, "day in the life," leadership visibility) that give candidates real signal Track and respond to how we're perceived externally: ratings, sentiment, competitor positioning and bring that intel back to Talent Acquisition and People leadership Build reusable content and messaging that recruiters can deploy directly in outreach, job postings, and candidate conversations Support employer brand presence at events, campus programs, and conferences as we scale global hiring 5+ years in global employer branding, talent marketing, or a hybrid TA/brand role, bonus points for having done this through a merger, acquisition, or major rebrand Strong understanding of the Israeli tech talent market and workplace culture, with hands-on experience supporting Engineering/R&D talent attraction in Israel. Experience working in or supporting a global, ideally US-based, technology organization, with an understanding of how employer brand and talent attraction operate across global and local markets. Proven ability to build an EVP from scratch or unify one from disparate sources, not just execute someone else's playbook. Comfortable operating globally. Understands that "one brand" doesn't mean one-size-fits-all messaging across US and Israel markets. Strong writer and storyteller who can also use data to measure success.

Lead the global engineering employer brand into one coherent ERGO NEXT story: messaging, visual identity guardrails, tone of voice, and compelling narrative Own our presence on Glassdoor, LinkedIn, career site, and other candidate-facing channels: content, cadence, and voice Partner with the people, communications and marketing teams to build role- and market-specific attraction content Develop employee storytelling programs (spotlights, "day in the life," leadership visibility) that give candidates real signal Track and respond to how we're perceived externally: ratings, sentiment, competitor positioning and bring that intel back to Talent Acquisition and People leadership Build reusable content and messaging that recruiters can deploy directly in outreach, job postings, and candidate conversations Support employer brand presence at events, campus programs, and conferences as we scale global hiring

Lead the global engineering employer brand into one coherent ERGO NEXT story: messaging, visual identity guardrails, tone of voice, and compelling narrative Own our presence on Glassdoor, LinkedIn, career site, and other candidate-facing channels: content, cadence, and voice Partner with the people, communications and marketing teams to build role- and market-specific attraction content Develop employee storytelling programs (spotlights, "day in the life," leadership visibility) that give candidates real signal Track and respond to how we're perceived externally: ratings, sentiment, competitor positioning and bring that intel back to Talent Acquisition and People leadership Build reusable content and messaging that recruiters can deploy directly in outreach, job postings, and candidate conversations Support employer brand presence at events, campus programs, and conferences as we scale global hiring 5+ years in global employer branding, talent marketing, or a hybrid TA/brand role, bonus points for having done this through a merger, acquisition, or major rebrand Strong understanding of the Israeli tech talent market and workplace culture, with hands-on experience supporting Engineering/R&D talent attraction in Israel. Experience working in or supporting a global, ideally US-based, technology organization, with an understanding of how employer brand and talent attraction operate across global and local markets. Proven ability to build an EVP from scratch or unify one from disparate sources, not just execute someone else's playbook. Comfortable operating globally. Understands that "one brand" doesn't mean one-size-fits-all messaging across US and Israel markets. Strong writer and storyteller who can also use data to measure success.